Mashable came out with an article today about why marketers use Facebook ads even though many doubt its effectiveness.
According to the article, nearly 100% of professionals polled reported using the network in business-to-consumer marketing while 89% said they used it to communicate with other businesses. Despite these astronomical numbers, 57% of the marketers either don’t think their Facebook posts make a difference or aren’t sure.
What does this tell us? That we know we must use Facebook, but we aren’t clear on the results of the liker campaigns! Perhaps this should be mentioned to Facebook?
As you can see from the graph below, marketers use Facebook far more than any other platform, but will this trend continue if marketers still can’t figure out what’s working and what’s not?