Today is the day you may start scheming and planning to get the best discounts for the upcoming Black Friday, a shopping sensation that has become a holiday in itself. But are you really getting a discount worth waking up at 4 AM and fighting crowds for? Check out the dirty truth behind Black Friday discounts.
For those who want to skip ahead…retailers’ profit margins HAVE NOT increased. What has increased? For example, starting prices of items. If a store knows that a pair of pants will only sell at $19.99, they will set an initial price of $39.99 to allow room for discounts. So that awesome discount you’re getting? That price is probably exactly what they intended to sell the item for.