Pepsi Won Halloween with Clever Costume

It’s not uncommon for top competitors in different industries to throw barbs at each other. Who could forget the Mac vs. PC commercials with Justin Long? This Halloween, Pepsi pulled off an entirely-unexpected feat dissing its archenemy Coke.

A picture’s worth a thousand words, and pulling off this “scary” Halloween “costume” both delighted and angered fans of both brands this Halloween. However, nobody can deny that this ad had a huge impact.

While Coke officially never responded, 9Gag responded with this.

“Everybody wants to be a hero”

So what do you think? Did Coke make the more mature move by officially staying silent? Was the 9GAG a picture anonymously leaked online by Coke? Did Pepsi triumph for their clever, seasonal ad?

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