2013 Hashtag Hits or Misses

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For those of us in the advertising and marketing industries, this simple pound sign is known for much more than punching in your voicemail code. The #hashtag is now an important part of any good SEO campaign, serving as a keyword to track branding across the internet.

Advertising Week is celebrating their 10th anniversary, so they put a special edition which hit newsstands and my mailbox this week. I wanted to share some content (all content is THEIR copyright) about the hashtag hits or misses for 2013 (so far).

2013 Hashtag hits/successes:

#DUNKINTHEDARK (Oreo during the Super Bowl blackout)

#CLYDESDALES (Budweiser during the super bowl, supplementing the iconic horse commercial)

2013 Hashtag misses/failures:

#MCDSTORIES (McDonald’s attempt to garner sentiment from Twitter users by sharing McDonald’s stories…can you say “backfire” five times fast?)

#RIMJOBS (Blackberry’s attempt at recruiting people to work at their former namesake, RIM)

May your hashtags be successfully memorable!

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