New Study Finds Most Respected Brands

A new study by CoreBrand, a firm that researches branding and its impact on businesses, has found what brands are the most respected.

Here are the results..

This study was about brands as a whole, not individual products. To qualify for this study, brands had to be publicly traded for at least five years and tracked by CoreBrand for at least five years.

Some of these most and least respected brands are obvious- for example Denny’s is often perceived by consumers as being a low-value company due to their brand positioning- but others, like Foot Locker, are not as obvious.

Do you agree with these ratings? Are their any brands that belong on the “best” or “worst” lists?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s