New Study Finds Most Respected Brands

A new study by CoreBrand, a firm that researches branding and its impact on businesses, has found what brands are the most respected.

Here are the results..

This study was about brands as a whole, not individual products. To qualify for this study, brands had to be publicly traded for at least five years and tracked by CoreBrand for at least five years.

Some of these most and least respected brands are obvious- for example Denny’s is often perceived by consumers as being a low-value company due to their brand positioning- but others, like Foot Locker, are not as obvious.

Do you agree with these ratings? Are their any brands that belong on the “best” or “worst” lists?

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