Using Instagram to Earn Brand Rewards

Mashable’s recent article explained that a new iOS app called SnapMyAd is now paying loyal customers of brands who promote them on Instagram.

Recently there has been some buzz that ads may be coming to Instagram. Of course, there have been mixed opinions on this idea all the way from “Of course, they have to make money somehow” to “how dare they interrupt the photographic story of my life!”

Though the app isn’t paying out cold, hard cash, it arranges barters with its loyal Insta-customers. For example, if you took a picture of a McDonald’s McFlurry and talked about how yummy it is in the caption #mcdonalds #mcflurry #delicious, McDonald’s may offer you a free McFlurry so you’ll keep promoting their brand. Your picture is scored based on a “like” system, and if you are picked you win a prize. Prizes range from  Amazon gift cards to coffee.

I think this is a great way for companies to push specific promotions- in this example McDonald’s would probably want to push their summer Monopoly game by having people promote the food that comes along with the game. It’s an interesting concept, and I’m curious to see whether it will work or fizzle.

Do you think this barter-type system is good for the advertising industry?

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2 thoughts on “Using Instagram to Earn Brand Rewards

  1. I think this is a good idea on how common folk can use social media for lucrative means by doing something they would already do. This sounds great.

    1. I completely agree with you Dettie. I wonder if it will get so overused that brands stop doing it? Or will they use it as a way to interact with their customers on an even more personal level?

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