Ah, love. The great equalizer. Vodaphone’s latest commercial as part of its UK campaign shows us that love and lust can be the greatest moments- or the greatest tragedies- of one’s life. In this commercial, a group of teenage girls sit around a table starting at a phone, presumably waiting for an important phone call from a boy later shown to be swaggering down the path. They wait anxiously by the phone, jumping for joy when it rings only to find out its just Mom.
I don’t love commercials often. Perhaps its because I’ve been there, done that. I was a teenage girl once, just a few years ago. Most women my age won’t admit to having done the waiting-by-the-phone, although I suspect many of them still do. This commercial was funny, relatable, and a little bit inspirational. If I were part of the Vodaphone team I would propose making this a series of commercials, showing the same cast of characters trying to sort out their love lives.
For those of us not in the UK, enjoy
Just when you thought regular sweat was bad enough, deodorant company Secret has “found” that there are actually two kinds of sweat: the kind you produce from being physically hot and the kind that suddenly appears when you are stressed out.
This new kind of sweat is the perfect excuse for Secret to create a “clinical strength” deodorant (to sell at a higher price point) that fights BOTH kinds of sweat. As far as I know, Secret is the first company to come up with the concept of different kinds of sweat so they may have a market here.
Most people can differentiate from being sweaty during a nerve wracking job interview and sweating it out in 90% humidity, but I wonder if anyone will actually switch brands from their stand-by deodorant to get this “new kind of protection”.
If this concept of stress sweat resonates with consumers, they may have something. No doubt Secret’s competitors will follow suit with their own versions of stress-sweat protection, but for now I can understand why one would want something like this.
Creating a buzzword like stress sweat is a whole new level for Secret, whose audience is primarily women. It will be interesting to see if this concept catches on and if so, they can turn a profit from their new product.
Missed any the Super Bowl 2013 spots? Check out this article from Ad Age and see which ones you loved and hated! I especially loved the Kia ad of Babylandia, when the parents try to dodge their kid asking where babies come from. I was especially touched by how Coke and Budweiser both managed to be so sentimental, although their ads had little to do with the actual products.
There were the token gross out ads, thanks to Taco Bell and GoDaddy, and the typical sexy-girl-eating-cheeseburger ad from Carl’s Jr.
I think the most important thing is that these ads told a story, so whether or not you went out and bought a Coke or Bud, you remembered the brand and what they wanted to talk about. Dodge’s farmer ad felt a little too long and out of touch for modern America, but I think they did a great job at telling a story.
So what do you think, what was your favorite? Your least favorite?